The Leasing
Pros Blog.
Industry insights, case studies, and practical guides from the nation's leading contract leasing firm.
Featured
How Much Is Your Vacancy Really Costing You?
Most property owners underestimate the true cost of vacancy. It's not just lost rent — it's carrying costs, marketing spend, turnover expenses, and compounding opportunity cost. Use our free calculator to find out your real number.
The Complete Guide to Initial Lease Up Success
A new multifamily development is only as successful as its lease-up. Here's what separates properties that stabilize in 6 months from those that drag on for 2+ years — and how to make sure you're in the first category.
How Much Is Your Vacancy Really Costing You?
Most property owners underestimate the true cost of vacancy. It's not just lost rent — it's carrying costs, marketing spend, turnover expenses, and compounding opportunity cost. Use our free calculator to find out your real number.
The Complete Guide to Initial Lease Up Success
A new multifamily development is only as successful as its lease-up. Here's what separates properties that stabilize in 6 months from those that drag on for 2+ years — and how to make sure you're in the first category.
The Restabilization Playbook: Turning Around a Distressed Asset
When a property that was once 95%+ occupied starts bleeding vacancy, every day costs money. Here's the exact playbook we use to diagnose, strategize, and execute a full turnaround — often in under 90 days.
ILS Optimization: Are You Leaving Leads on the Table?
Internet Listing Services are the lifeblood of multifamily lead generation — but most properties are leaving 30–50% of their potential leads on the table due to poor optimization. Here's how to fix it.
Affordable Housing Lease Ups: A Different Animal
Leasing affordable housing units isn't the same as leasing market-rate apartments. From income verification to waitlist management to community engagement, here's what you need to know.
Case Study: How We Leased 247 Artist Lofts in 6 Months
The Schmidt Artist Lofts in Saint Paul was a $130 million historic rehabilitation with a unique challenge: finding 247 qualified artists to fill it. Here's how we did it — and what we learned.
Conversion Ratios: The Metric That Separates Good From Great
Tour-to-lease conversion ratio is the single most important metric in multifamily leasing — and most properties have no idea what theirs is. Here's how to measure it, benchmark it, and improve it.
How to Conduct a Market Survey That Actually Informs Strategy
A market survey is only as useful as the insights you extract from it. Most operators collect data but never act on it. Here's how to do a market survey the right way.
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